Making performance human

Performance management teams won't dread using. Feedback, reviews, goals, recognition, insights. One system, done properly.

Free pilots starting July 2026. Limited spots.

9:41

Welcome back, Sarah

In ProgressDue 28 Mar

12

Feedback

8

Kudos

5

Goals

Action Items

Complete self-assessment
Feedback for Alex Chen
Feedback for Jamie Park

Recent Kudos

Alex ChenLeadership

“Changed how that retro felt”

Home
Feedback
Growth
Pulse
More

You already know what's broken

Reviews happen once a year and surprise everyone.

Twelve months of work reduced to one uncomfortable meeting. Too late to change anything.

Feedback is vague, late, or missing entirely.

Not because people don't care. Because nobody taught them how.

Goals are set in January and forgotten by March.

No tracking, no check-ins, no connection to actual performance.

Good work goes unnoticed until the exit interview.

Nobody remembers to say well done. Then they wonder why people leave.

That's what Perform. replaces.

Built for humans, not compliance

Send your first feedback in under 10 minutes. Set up your full review cycle in an afternoon.

1

Set your values

Define what good looks like at your company. Perform. uses your language, not ours.

2

Run your cycle

Self-assessments, guided feedback, scored reviews. Everyone knows what to do and when.

3

Watch people grow

Development plans trigger automatically. Goals get tracked. Nobody slips through the cracks.

Everything your team needs. Nothing they don't.

Feedback that lands

Five guided steps. Specific, kind, and useful. No training required.

Reviews worth having

A real conversation with an agenda. Sixty minutes that change something.

Growth that sticks

Development plans trigger automatically based on performance level. No one slips through.

Recognition people see

Kudos tied to your values. Thirty seconds to send, remembered for months.

The real mood

Anonymous pulse surveys. Patterns you can act on before they become resignations.

AI that helps you think

Summarises feedback, spots patterns, nudges before deadlines slip. Does the prep so you can focus on the conversation.

The difference between a tool and a coach

Most performance tools forget everything between cycles. Perform. remembers what you wrote, what others said, and how you've grown. Then it reflects that back at exactly the right moment.

Your self-review isn't a blank page

Last cycle you said collaboration was a challenge. Your feedback this cycle says you've made real progress. Perform. connects the dots so you can see your own growth.

Feedback builds on itself

When you give someone feedback, you see what you told them last time. You're not starting over. You're continuing a conversation.

Your dashboard knows you

Not generic tips. Real insights from your data. How many people gave you feedback. Whether your goals are on track. What's changed since last cycle.

Goals come from feedback

Three people mentioned delegation? Perform. surfaces that when you're setting goals. Your development plan is informed by what others actually observe.

A coach remembers, reflects back, and challenges you. That's what Perform. does.

For the person running performance

Your team gets a product they actually want to use. You get the visibility you need without chasing anyone.

Who hasn't submitted?

Real-time completion tracking. No spreadsheets, no chasing.

Flight risks surfaced early

Pulse drops, recognition gaps, stalled goals. Patterns visible before the resignation.

Development plans trigger automatically

Performance level determines the plan. PDP, PSP, or PIP — created instantly, tracked centrally.

One cycle to set up, minutes to run

Configure steps, set deadlines, let the system nudge. You manage exceptions, not the process.

Most tools want AI to write your review. We don't.

The point of a performance review is to think about someone. If AI does the thinking, you've just automated the part that matters.

AI writes your feedback

That's what most tools are racing towards. Generic, safe, sounds polished. Says nothing. The person reading it knows it immediately.

Most tools are heading here.

AI helps you write better feedback

Coaching tips while you write. Nudges when your feedback is vague. Summaries after you've done the thinking. Your words, sharper.

That's what Perform. does.

Feedback summaries

AI reads everything people wrote about you and finds patterns. You see themes, not a wall of text.

Coaching tips as you write

Based on brain-friendly feedback research. Guides you towards specific, actionable language without taking over.

Smart nudges

Deadlines approaching, feedback gaps, goals going stale. AI watches the signals so managers don't have to.

Review prep packs

Before a review conversation, AI assembles everything in one place. Goals, feedback, self-assessment. No scrambling.

Better tools for humans. Not a replacement for them.

Why I'm building this

I spent a decade in traditional workplaces before discovering progressive ways of working in New Zealand in 2015. I've been obsessed with how teams work ever since. Consulting, facilitating, and working with organisations across industries on feedback, culture, and how people grow.

Two things kept bothering me. Progressive organisations often skipped performance management entirely. Felt too old school. Traditional ones had the structure, but it rarely worked well. Annual surprises, vague feedback, clunky software that bolted performance on as an afterthought.

Neither side had it right. So I built a performance and feedback framework grounded in how people actually give and receive feedback, and tested it in a real organisation over twelve months.

Perform. is that framework turned into software. Fast, simple, no bloat. Performance done properly.

Free pilots starting July 2026. If your team wants better, I'd love to work with you.

Mark Eddleston

Start with a free pilot. Pay when you're ready.

Every feature included. No per-module upsells. No surprises.

Limited spots

Free Pilot

£0

Two to four weeks. Hands-on guidance from me.

  • Full platform access
  • Personal onboarding and setup
  • Direct support throughout
  • Help shaping your review cycle
  • Feedback on what works for your team

Founding

£8/ user / month

After pilot. First 50 companies. Locked for year one.

  • Full platform access
  • Unlimited users
  • Retention signals & nudges
  • Review consistency
  • CSV & PDF export
  • Priority support

Standard

£10/ user / month

Annual billing. £12/month paid monthly.

  • Full platform access
  • Unlimited users
  • Retention signals & nudges
  • Review consistency
  • CSV & PDF export
  • Priority support

Join the waitlist

Free pilots starting July 2026. Limited spots. I'll be in touch to book a call and learn about your team/org.